Product Page Redesign
Rad Power Bikes
The Task
Redesign Rad Power Bike's product page template.
The Goal
Refactor Rad's product page template to be more scalable to ever evolving bike options.
The Challenge
Accommodate many more complex configurations including bike attributes, assembly, and delivery options.
About Rad Power Bikes
Rad Power Bikes is a rapidly growing electric bike brand based in the Seattle area. They have an impressive collection of ___(awards? etc.?)___
Before
Rad's previous product page (PDP) featured a unique, less predictable layout that was experiencing growing pains as their store locations expanded across the country and to local bike retailers. This rapid growth brought forward a wide variety of new options for shipping, pickup, and delivery that their previous design couldn't accommodate.
After
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Implementation
After doing implementation support and a few rounds of design review with the Rad engineers, we launched the design to the live site in April 2024.
