Volition Beauty Blog
The Task
- Redesign Volition Beauty's blog.
- Implement style characteristics of their main website, but convey a unique and separate destination.
The Goal
- Create a more modern design for the blog.
- Encourage readers to continue browsing more content.
- Improve the experience to feel more lightweight and easy to use.
The Challenge
- Balance professionalism with the humanistic and feminine personality of Volition Beauty.
About Volition Beauty
Volition Beauty is a cosmetics brand with a unique focus on only creating products that customers actually want. Volition believes that instead of companies telling consumers what they should want, consumers should be given a voice to tell cosmetic brands what they really need.
They place an emphasis on their community of "innovators," who are those that pitch new product ideas. The ideas are voted on by the community and only the most highly supported ideas are created and added to Volition's product line.
Style Guidelines
Thought Process
I chose to incorporate a handwritten font to embellish Volition’s pre-existing sans-serif font (Futura) because it adds a more human-like quality to the type.
This seemed important since the company’s mission is based around the community of innovators. The audience is women-dominated, so it creates a friendlier personality as well.
Font Tests
Homepage Mockups
Desktop
Mobile
Homepage with Annotations
Article Mockups
